Tell your story: a short interview with Tine Hegli


In our final interview before the competition kicks off on Monday morning we ask our eminent jury leader Tine Hegli if she has any last advice for the contestants.

Tell us something about your experience with FutureBuilt! How has FutureBuilt influenced the building industry over the past five years?

FutureBuilt have had a tremendous influence on the building industry’s interest in taking on the challenges related to reducing the impact on climate change in the built environment, ranging from strategies for green mobility, to the GHG impact of our building materials. To see and learn from the realized pilots is setting new standards for all parties involved and promotes a process where we are all continuously raising the bar!

The publicity that follows with being a pilot project in FutureBuilt and the guidance and expertise offered through participation in the program is a great support and a good way to recruit new initiative takers.

What is the main challenge for climate friendly architecture today?

To deal with the complexity not having the experience or methodology. Seen from the architect’s point of view the need to establish a multidisciplinary team in the initial phase of the project, no matter the scale, is key to success. This means a transfer of resources within the timeline of the design development and might be perceived as a higher risk from the client side. On the other hand, the quality of the end result will be a good payoff.

What do you think should be the main focus for climate friendly architecture in the future?

Having dealt with several projects which takes embodied energy and related GHG emissions in building materials into account, I see this as the most interesting and pioneering part of the efforts with climate friendly architecture. My hope for the coming years is that the focus on this issue will lead into interesting discussions across markets and industries and even lead to a change in our perception on high quality and esthetics.

FutureBuilt are among those who are bringing this topic to the agenda and will be an important voice in the debate.

120 HOURS: Communicating FutureBuilt is a highly multidisciplinary competition. What do you think of this mix of creative disciplines?

This is just what we need! Engaging all networks of creative talent is the only way to bring us all up to speed on how to deal with the threats of climate change within the time given. And also feel sure it will be a great learning experience for both participants and the jury to see how different mindsets are addressing the task given.

As the Jury Leader, what do you think of the composition of the jury?

I am very excited to be on a multidisciplinary panel combining the mindsets of industrial design, interaction design, architecture and planning and believe we will learn a lot in the process of finding the best qualified solution in Communicating FutureBuilt.

What are you looking for in a winning project?

I will look for the idea that can comprehend the abstract nature of the task, simplify and explain through design, to where the viewers curiosity is triggered. The design success lays in bringing the FutureBuilt projects into a broader context, as key elements in a bigger movement towards a greener and better society. No less!

Any last advice for the contestants?

My advice will be to get a good grip on the story the team wants the installation to communicate, and how this will engage the general public.

Tine Hegli